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From April, you might notice that Boschendal’s pink bubbly is proudly sporting a cheerful pink sticker having been voted the winner in the alcoholic beverage category in the FairLady Best Buy Consumer Awards 2010.

Launched in 2010, the inaugural awards attracted huge interest from FairLady readers, and the winners in each category were judged by a trusted panel. The results of all categories will be featured in the April 2011 edition of the magazine.

“We are particularly excited by this vote of confidence from the very people who buy and drink Boschendal,” says Marketing Manager, Brad Gold. “It is very rewarding that the beauty and style of Boschendal is recognized by choice of our consumers and by virtue of this award.”

Boschendal Le Grand Pavillion Rosé is a dry bottle fermented sparkling wine that was launched at the end of 2009 to immediate popular acclaim. Named for the legendary summer picnics on the famous Pavillon lawns of the Estate in Franschhoek, the rosé bubbly aptly capturesBoschendal’s classic yet contemporary spirit with a playful and enticing soft salmon pink sparkle and sumptuous crushed red berry character that is instantly likeable.

“There will definitely be a few Rosé corks popped to celebrate this award,” says Brad, “Not that we need a reason. Boschendal Le Grand Pavillon is amazing anytime, all the time!”